India’s leading audio wearables brand, boAt, has made its official entry into the UAE market in July 2025. Co-founder Aman Gupta leads the GCC expansion with a focus on local engagement and community-centered initiatives. Targeting the tech-savvy youth, boAt offers a wide array of products at competitive prices.
TL;DR
In July 2025, boAt launched in the UAE as India’s top audio wearables brand, ranking third worldwide according to IDC. The brand provides a comprehensive range of products, including earbuds, headphones, speakers, and smartwatches through online platforms and select retail outlets. Aman Gupta, the Co-founder and CMO, strategically positioned the UAE rollout as part of the broader GCC expansion, highlighting localized storytelling, digital-first engagement, and community-centric campaigns.
boAt now manufactures approximately 70% of its products in India, focusing on scaling production while maintaining quality and local sourcing.
At the heart of boAt’s UAE debut is its emphasis on three core pillars:
- Product Range: Offering competitive audio wearables and smartwatches targeting Gen Z and millennial consumers.
- Retail Strategy: Launching through omnichannel approaches and forming partnerships with offline stores, besides maintaining a strong online presence.
- Brand Positioning: The bold
