boAt, India’s top audio wearables brand, made its official entry into the UAE market in July 2025, spearheaded by co-founder Aman Gupta. The move marked a significant milestone for the brand, already a household name in India and ranked No. 3 globally by IDC.
Overview
The brand offers a diverse product range, including earbuds, headphones, speakers, and smartwatches, available both online and in select retail outlets. Gupta strategically positioned the UAE launch as part of a broader GCC expansion, focusing on local engagement and community-driven campaigns to connect with the region’s tech-savvy youth.
Manufacturing and Growth
boAt now produces about 70% of its products in India, demonstrating a commitment to scaling production while maintaining quality standards and emphasizing local sourcing.
Key Highlights
- Recognition: Known as the top audio wearables brand in India and No. 3 globally
- Market Entry: First foray into the Middle East with a comprehensive multi-channel strategy tailored for UAE consumers
- Leadership: Aman Gupta, Co-founder and CMO, leads the charge with a wealth of experience in the industry
Expansion Strategy
boAt’s UAE launch strategy revolves around three core pillars: product range diversification, retail expansion through both online and offline channels, and unique brand positioning exemplified by the
