Search Engine Optimization (SEO) is a critical aspect of digital marketing strategy. It involves optimizing your website to increase its visibility on search engine results pages (SERPs).
SEO helps businesses improve their online presence and attract more organic traffic. By using relevant keywords, creating high-quality content, and building backlinks from reputable sites, companies can boost their search engine rankings.
Keyword Research
Keyword research is a fundamental part of SEO. By identifying the right keywords for your business, you can target the audience searching for your products or services online.
On-Page Optimization
On-page optimization involves optimizing individual web pages to rank higher and earn more relevant traffic in search engines. This includes optimizing meta tags, headings, and content for targeted keywords.
Off-Page SEO
Off-page SEO focuses on actions taken outside of your website to impact your rankings within search engine results pages. This includes link building, social media marketing, and influencer outreach.
