Search Engine Optimization (SEO) is a crucial aspect of digital marketing that focuses on improving a website’s visibility on search engines like Google. It involves optimizing website content, meta tags, and other elements to rank higher in search engine results pages (SERPs).
SEO helps businesses attract organic traffic, increase brand awareness, and drive conversions. By implementing SEO best practices, companies can reach their target audience and stand out from competitors in the online landscape.
Keywords play a significant role in SEO, as they help search engines understand the relevance of a web page to a user’s query. By conducting keyword research and strategically incorporating keywords into content, businesses can improve their search engine rankings and drive qualified traffic to their websites.
