Search Engine Optimization (SEO) plays a crucial role in digital marketing strategies. It involves optimizing websites to increase their visibility on search engines like Google.
SEO helps businesses attract organic traffic, enhance brand awareness, and improve online credibility. By using relevant keywords, creating quality content, and building backlinks, websites can rank higher in search results.
Moreover, SEO is a cost-effective method compared to traditional advertising. It allows businesses to target specific audiences and measure the success of their campaigns.
