As runners gear up for the New York City marathon this week, stylish and functional apparel continues to gain traction. With an increase in run clubs, brands like Minted New York and Loewe are collaborating with running companies like Saucony and On Running to meet the rising demand. Notably, Nike remains a favorite, with its Alphafly 285 and Vaporfly 260 shoes recognized as status symbols in the running community, despite competition from Hoka’s comfortable Mach X 190.
Brooklyn-based Bandit, alongside Tracksmith, has made a significant impact since its 2021 launch, particularly with its popular running bra featuring storage pockets. Their understated branding appeals to many. Ciele’s GOCaps are also a hot item, once hailed as iconic by Believe in the Run.
For running belts, FlipBelt and SPIbelt are highly favored, with SPIbelt gaining traction due to its sleek design. When it comes to energy, Honey Stinger and Maurten gels are popular choices, the latter being associated with marathon champion Eliud Kipchoge.
Lululemon’s cold-weather gear and Garmin watches like the Venu 3S continue to be in high demand. Meanwhile, Goodr sunglasses offer affordability and practicality, completing the ensemble for runners.